Published: 2 years ago
Broadcast area: Metro Manila
Branding: Magic 89.9
Slogan: “Today’s Best Music”
Frequency: 89.9 MHz
First air date: 1986
Format: Pop, Alternative, House music
Power: 25,000 watts
ERP: 75,000 watts
Callsign meaning: DW The Magic
Owner: The Radio Partners, Inc.
DWTM currently branded as Magic 89.9 in Metro Manila, is the flagship FM station of Quest Broadcasting Incorporated/The Radio Partners Inc. The station’s two studios are located at Paragon Plaza, Mandaluyong City and Eastwood City Cyberpark, Libis, Quezon City.
The station began regular operations on February 14, 1986, broadcasting from the Philippine Communications Center building (PHILCOMCEN) in Pasig City, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as “Burning Bernie”. It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the end of the Marcos Dictatorship. The Classic DJs during that period inclusive of Bernie, were the Fab 10; Little David, Joe D’Mango, Sgt.Pepper, The Gaucho, Paul Reno, Ken Fortun, Rockin’ Robin (eventually becoming Rockin’ V), Michael Vincent and Johnny Gizmo.
Between 1988 to 1989, the station started broadcasting 24 hours a day, which turned out to be a huge success. “The Battle of the Radios” during that era, was supported by a wide variety of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives but just a bunch of wires,) which made broadcasting ultra-creative as compared to that done with the digital technology of today.
In 1999, Magic 89.9 transferred its studios to the Paragon Plaza Building in Mandaluyong City.
Magic 89.9 became the first home of “Love Notes”, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D’Mango became an instant hit with office workers every Friday morning. It transferred to its sister station Wave 89.1 in 2001.
It has become well known for making Fridays nostalgia days with the Friday Madness program (which was originally Friday Magic Madness), a format that started a trend on FM radio.
Mo Twister, after four years in hiatus, returned to Magic 89.9, with Good Times With Mo (Limited Edition). He returned again in February 2006 with Good Times With Mo along with Mojo Jojo, then a late night show. In June 2006, it was transferred to the morning slot (6-9 AM) with a third co-host, Andi. She, however resigned in February 2007, and was replaced by Maui Taylor. Maui retired on May 30, 2007, so Andi9 returned in June 2007, only to leave again on November 2007. The third co-host is now Grace Lee..
On July 17, 2007, The Magic website was in operation once more to serve the net surfing Magic 89.9 listeners.
Recent additions to the Magic family of jocks include American Idol presenter and American radio and TV personality Ryan Seacrest, who hosts the American Top 40 (AT40).